In an increasingly "social" world, having the right communication channel for your company is more important than ever, and the list of social media platforms grows longer.
The options seem endless: Tumblr, Twitter, Facebook, Blogger, YouTube. These are just a few channels dominating social networking services.
While some social channels will be really helpful tools in your business's inbound advertising scheme, there are some broad trends that you should be aware of. The type of social networking solution that your company wants to use is based on the thickness of your messaging and the demographics of the group being targeted.
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Online publishing platforms such as Blogger or WordPress work exclusively for B2B businesses. They allow companies to highlight their expertise and knowledge, thereby improving the reliability and uniqueness of the content.
Twitter, however, has become a part of this package of B2B social networking marketing solutions, which is more than a B2C communications station. B2C companies that try to communicate directly with customers often have a lot of benefits to the platform that allows them to track customer reactions in real-time, the way Twitter does.
Without searching for contact information or sales data, Twitter also allows companies to respond directly to potential or returning customers. Setting up a corporate Twitter account has the advantage of being extremely quick and easy to update.
Instead of spending weeks creating advertisements and sending them out to e-mail marketing and the like, companies can now spread the message of the business more quickly and update customers on promotions and sales within minutes.