The first thing to keep in mind when you are planning an incentivized marketing program is that it has to be one that is special. While many of the incentives are similar, the products have to be in a brand new form that will stand out to customers.
For example, if you are offering a popular product to attract new customers, make sure that they are new. They can be broken down into four categories: new with an old look, old with a new look, new with an old look but slightly different, and old with an old look, but slightly different. If the incentive is similar to something that already exists, customers will have to be convinced to buy from you.
The very first rule in any incentive marketing platform is to let the customers see the product for themselves. This is a very important point, because your customers will see it, smell it, feel it, and therefore may know what they are getting if they try it. It also forces you to be completely honest about the item. If it looks funny, smells funny, or feels funny, your customers will be able to make that determination on their own.
Since the customers may have to try the incentive before they decide to buy, they should know this up front. You will be surprised how much an extra thirty seconds to explain a new item to a customer will make them feel better about the whole incentivized marketing strategy.
There are several things that can go wrong in an incentive marketing strategy. The first thing is to not test things enough to make sure that they work, and secondly, the customers can get duped. Here are some tips on how to avoid these problems.
You should have a variety of incentives that you offer to your customers. Customers like variety and diversity, so do not be afraid to create different types of incentives for the different kinds of customers that you are trying to reach.
Another basic rule in every incentive marketing platform is to make your customers feel that they are valued. That means making them feel like they are more than just paying for the incentive. If you believe that they are going to like the incentive, then you need to really try to make them feel like the item is worth having.
A great way to show your customers that you value them is to give them more than they expect. Give them something extra in case they want to try the incentive. Every incentive marketing platform should be able to give something to customers in order to get them to try the incentive.
You want to do this even though it may be a bit expensive and add a few minutes of your time to make sure that your customer's needs are met. If you can plan it ahead of time, it can help to prevent customer confusion later on.
You should always ensure that the products you sell to your customer base are ones that are in high demand. It is a fact that many companies oversell items simply because they think that the customer wants it, but the customer will never want something that is not in demand.
A great thing to do is to send your customers off with a new incentive right away. Even if you are limited in space, you should be able to make room for this extra incentive and still give the customer something for free to try the new incentive.
To sum up, the best incentive marketing platform will bring the best ROI. However, there are many other aspects that need to be looked at, including: