"Go green" is the buzzword nowadays. What do you mean by green? Going Green means adopting processes and practices that are environmentally friendly or eco-friendly, in other words, it is good for the environment and not harmful. When it comes to packaging, plastic is the most commonly used material.
Plastics are not biodegradable, which means their chemical components are toxic and harmful to the environment. Nevertheless, plastic is still a popular packaging material. With packaging being a key factor in marketing, most manufacturers are more concerned with the appearance of a product than its environmental impact.
Eco-friendly packaging is an option that manufacturers should consider. If you own a business and want customized packaging you can click http://arka.com for more options.
When outlining packaging requirements, manufacturers must coordinate marketing, aesthetic and environmental considerations. The marketing aspect involves enhancing the appearance of the product with a unique design and logo. Packaging should also be visually appealing and add to the aesthetics of the product. It is only when a customer decides to buy a product that he or she thinks about the environmental aspects of the product.
Once the primary purpose of packaging, namely sales promotion, is met, manufacturers can focus on ensuring that the packaging is environmentally friendly. However, with environmental concerns growing rapidly, it is important for manufacturers to focus more on environmentally friendly packaging.
For starters, manufacturers can opt for biodegradable packaging materials over the most commonly used oil-based packaging materials. Fabric, jute, and paper are some good eco-friendly packaging options.