Social media marketing is becoming a core part of an online marketing strategy more and more each day for businesses worldwide. Why? It targets interest groups attached to a brand and engages them through micro-blogging (Twitter, buzz, Facebook, LinkedIn) to take an interest in a product of benefit to them.
Essentially, social media marketing is becoming an effective lead generation tool. Though, many businesses worldwide are still slow to catch on to the benefits of a targeted campaign. So, how do SEO companies and digital agencies persuade the skeptics that their business needs social media management?
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The answer is a Social Media Audit.
Jonathan Briggs, Strategy director at theothermedia.com released a professional template to solve the puzzle of how to produce a social media audit. The result is a PDF that analyses every facet of a client's current influence and where improvement can bring value through more targeted visitors, and nurturing leads. There is a link to the template in my bio.
The template for social media audits can apply to pre-sales strategies where a skeptical client may not "see" the power of an effective campaign. So many businesses lack the time to carry out a solid online campaign though many SEO services are used to carrying out the work anyway. If that outsource SEO company or internal marketing manager is armed with an audit report that will reveal the true benefits at a meeting, social media management will start to really become a key factor in any online business marketing strategy.
You can tweak it if necessary though I recommend you simply use the template. It is very comprehensive e.g. how you can evaluate if a pre-sale is even worth the time as in the Reactions on page 2.