The important tip is to look at the site's web design and average loading time, especially that of the home page and the important inner pages that drive traffic. They shouldn't take too much time to load as it will lead to a greater exit rate.
Examine the reasons behind long loading times and check with your web designer and developer as to how you can reduce the loading time.
Do proper keyword analysis and select keywords that could lead to high conversions because sales are the ultimate goal of any e-commerce website.b You can also choose nopcommerce template layout for your site.
Image Source: Google
Explore competitors who are doing better business than you and see if you could adopt their strategies or go one better than them. One great thing about SEO is that there are countless tools out there which can give you key insights into your competitor campaigns. So make full use of them.
Ensure that your site has a good navigation. The best approach to find this out would be to put yourself in the user's shoes and see if you could find what they want in the minimum number of clicks. Study the high exit pages and analyze the reasons behind users bouncing off.
Checkout procedure is an aspect often neglected by SEO's but of utmost importance. See the places where users are dropping out most and take actions that see a great number of visitors reaching the pay confirmation page.
Off page optimization too is important and you should try to get links from relevant websites that draw good traffic (easier said than done). Identify your niche audience and be an active member on the forums and blogs.