Everyone loves incentive marketing, and you want to make sure that the information on your incentivized marketing is constantly updated. You want to be sure that you are not falling behind in your marketing goals.
First of all, what exactly is incentive marketing? It is when a business offers incentives or rewards to their customers to encourage them to buy a product or service. These incentives could be things like gift cards, cash rebates, vouchers, discounts, or free merchandise.
The first thing that you have to decide is whether or not you will offer incentives in your incentivized marketing platform. Some businesses do it all by themselves. However, if you are just starting out, it may be best to work with a third party company that can handle all the technical aspects of the system for you.
When they are providing financial incentives, be sure that the rewards are actually for the sale. There are some companies that actually put on sales that result in little or no actual money being made. It really doesn't matter to the people selling the products if they buy a cup of coffee or a pizza, but it does matter to the buyers.
What you want to do is be able to prove that you are making real money online. For example, ask a customer how much he or she would pay for an item. Then give that customer a coupon or voucher that can be used towards that purchase.
You might even consider offering incentive programs for every sale. Give a customer a discount on a future purchase if that customer orders an item at least five times in a month. If your business is growing, the more customers you have, the better your chances are of having this incentive program.
Reward your customers for buying through an incentive. Offer them an additional discount on an existing purchase if they buy a gift card for example. Think about the possibilities that you have. You could offer a coffee gift card, a dollar-off coupon, or a business card with your company logo.
Don't limit your customers to items that are offered through incentives. There are so many more opportunities than that. A customer may love the smell of chocolate chip cookies, but they might also love watching a movie on DVD.
Another type of incentive that can be very enticing is gift cards. Try to offer gift cards for a range of gift giving occasions. The best ones will include the store that the customer is most likely to shop at.
Another type of incentive that is great is coupons. When you give a customer a coupon for a specific product, it can be used to buy other items. A coupon can be used at many different stores, and even online.
Not only can coupons be used to buy products online, but you can also print them out. The most attractive part about a coupon is that they are both unique and easy to use. One way that you can use your incentives is to use them to reward your loyal customers. Once again, there are many ideas for this.
Remember that the first step to building a successful incentive marketing platform is to determine whether or not you are going to offer incentives. Of course, you want to be sure that you are giving your customers something in return. That way, they will be more likely to make a purchase from you.